Thursday, April 22, 2010
Hating it
The BBC report that the BNP are being threatened by legal action by the makers of Marmite so as to stop them from using a jar of the spread in a party broadcast.
They say that it appears that the BNP is trying to tap into Marmite's "love it or hate it" advertising slogan:
Unilever said in a statement: "Neither Marmite nor any other Unilever brand are aligned to any political party.
"We are currently initiating injunction proceedings against the BNP to remove the Marmite jar from the online broadcast and prevent them from using it in future."
In the broadcast, a jar of Marmite appears in the top left hand corner of the screen as BNP leader Nick Griffin addresses the camera.
Considering that they are seeking to rebrand their party in this way, it is even more puzzling as to why they have sought to hide their true identity on ballot papers. In Swansea and Gower the BNP candidates have stooped as low as to describe themselves as 'Support our troops bring them home', which is apparently a registered name for the BNP. That is not a description that will go down well with many service families who will resent their loved ones being hijacked by this racist organisation.
They say that it appears that the BNP is trying to tap into Marmite's "love it or hate it" advertising slogan:
Unilever said in a statement: "Neither Marmite nor any other Unilever brand are aligned to any political party.
"We are currently initiating injunction proceedings against the BNP to remove the Marmite jar from the online broadcast and prevent them from using it in future."
In the broadcast, a jar of Marmite appears in the top left hand corner of the screen as BNP leader Nick Griffin addresses the camera.
Considering that they are seeking to rebrand their party in this way, it is even more puzzling as to why they have sought to hide their true identity on ballot papers. In Swansea and Gower the BNP candidates have stooped as low as to describe themselves as 'Support our troops bring them home', which is apparently a registered name for the BNP. That is not a description that will go down well with many service families who will resent their loved ones being hijacked by this racist organisation.
