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Thursday, November 25, 2010

News values and Lembit Öpik

Seeing the headline 'Lembit Öpik bitten by snake' on the Western Mail website I was immediately reminded of the old adage that still prevails in media circles.

If it had said 'Snake bitten by Lembit Öpik' then it really would have been news.

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Comments:
"The man recovered of the bite, the snake it was that died" (with apologies).
 
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