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Thursday, November 25, 2010

News values and Lembit Öpik

Seeing the headline 'Lembit Öpik bitten by snake' on the Western Mail website I was immediately reminded of the old adage that still prevails in media circles.

If it had said 'Snake bitten by Lembit Öpik' then it really would have been news.


"The man recovered of the bite, the snake it was that died" (with apologies).
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