Sunday, February 08, 2026
McSweeney’s think tank paid PR firm to investigate journalists
They say that according to documents they have seen, the influential Starmerite think tank, once run by Morgan McSweeney and then by Josh Simons, now a minister in Starmer’s government, hired APCO Worldwide to investigate journalists from the Sunday Times, the Guardian and other outlets and to identify their sources:
ACPO was hired in 2023, when Simons ran Labour Together. Sources close to Morgan McSweeney, who joined Starmer’s team in 2020, said that he did not make the decision to hire APCO but did not dispute that he was aware of it.
A political think tank hiring a PR firm to investigate journalists is highly unusual, and the revelations have sparked furious response from a senior figure in Labour Together’s formation.
Former Labour MP Jon Cruddas, who helped found the organisation in 2015, said our findings were “shocking” and “extraordinary”.
“I have heard of black briefings, but never heard of anything like this,” he told us. “This is dark shit.”
The news that Labour Together put private investigators onto journalists will raise fresh questions about the conduct of senior figures around Starmer as the prime minister fights for his political survival.
Starmer today declared ‘full confidence’ in McSweeney, who pushed for Peter Mandelson’s appointment as US ambassador despite his known friendship with the convicted paedophile Jeffrey Epstein.
November 2023. Panic at Labour Together. The Sunday Times had just published an explosive investigation into the organisation, revealing in detail how McSweeney had failed to declare £730,000 in donations to his think tank between 2017 and 2020. The money paid for polling and campaigning powered Starmer’s rise to the Labour leadership.
The story, bylined by Gabriel Pogrund and Harry Yorke, was filled with serious accusations. At its core, is that McSweeney had intentionally kept Labour Together’s donors secret so the think tank would look like a humble, grassroots initiative when in fact it was a well-funded vehicle to take over the party.
With a general election now pending, questions about Labour Together’s money - and its genesis - could seriously derail an operation that had become a pivotal part of Starmer’s Labour.
So Labour Together turned to APCO Worldwide, a controversial PR firm whose work includes crisis comms. The think tank would pay at least £30,000 to identify the source of stories about its funding.
The work was led by Tom Harper, a former Times journalist who is now APCO’s head of European media relations. APCO, which has previously worked for big tobacco companies, has recently faced protests in the UK over its work for Israeli defence firm Elbit Systems.
Internal reports prepared by APCO’s London office for Labour Together, and seen by Democracy for Sale, name Pogrund, Yorke, The Guardian’s Henry Dyer, Declassified’s John McAvoy and journalists from other outlets as “significant persons of interest” and discuss potential “leverage” over other reporters.
APCO’s briefings suggest - without providing any evidence - that one possible source of the Sunday Times story about Labour Together’s funding was a Russian or Chinese hack of the Electoral Commission. It is understood that the contents of some of the documents were shared with other journalists on Fleet Street, seemingly in an attempt to discredit the initial story.
These revelations, together with the role McSweeney played in persuading Starmer to appoint Mandelson as ambassador to the US must surely make his position in Number 10 untenable.
